ChatGPT Just Got a Photo Agency
Getty went from suing to signing. AI content is moving from courtrooms to contracts. When even litigators become licensors, sourcing becomes a procurement question.
OpenAI integrated Getty Images directly into ChatGPT responses. Licensed stock photos with attribution now appear in chat windows rather than AI-generated images. This is a sharp reversal from Getty's prior litigation against Stability AI for image scraping three years ago. Getty's stock jumped up to 145% intraday on the news. The real implication is compliance and procurement: "Where did this come from?" becomes a standard audit question, distinguishing licensed AI content sources from scraped ones. When the industry's most prominent image litigator becomes a licensing partner, sourcing provenance stops being a legal edge case and starts being a procurement checklist item.
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